Why products?

Early adopters might buy tools, consumers buy products. But what about enterprise software?

Apple has proven that well-designed products are loved by their users. Unfortunately, not many companies that build products for the enterprise have embraced high-quality design. At work it is different. Often I ask myself: “Why do we have to ‘learn’ how to use enterprise software?”

As users of enterprise software today have the same expectations for great interfaces in business than they have at home, it will be necessary to produce procucts that are easy, fun, and desirable to use instead of tools that do the job, but which have to be studied before use.